The car as a rehearsal room
It wasn’t planned.
Like most things that truly matter.
At some point during our family drives —games, practices, short trips— the car stopped being just a means of transport.
It became something else.
A shared space.
A place where things happen.
Music in motion
Music was always there.
But now it plays a different role.
Shared Spotify playlists.
Improvised DJ turns.
Songs someone plays “just because” and someone else discovers without looking for them.
And above all, singing.
Badly, well, halfway.
Together.
The car has something special:
no stage, no judgement, no rehearsal beforehand.
Just presence.
Listening before choosing
Over time, I’ve noticed something curious.
In the car, almost without trying, we practise a rare skill:
listening before deciding.
Listening to what’s playing.
Listening to what someone else suggests.
Listening without skipping after ten seconds.
You don’t always like everything.
That’s fine.
Sometimes you discover something new.
Other times, you simply respect the turn.
And in that small gesture, there is learning.
Learning without giving lessons
No speeches.
No explicit moral.
Yet important things happen:
- References are shared.
- Taste is shaped.
- Difference is normalised.
- Living with it becomes natural.
Music acts as a mediator.
It doesn’t confront, impose or correct.
It accompanies.
AI has a place here too
At home there are instruments, gadgets, and now AI tools to play with music.
Suno included.
Not as a replacement.
As a creative toy.
Another way to explore, to experiment, to laugh at the result.
To understand that technology amplifies, but doesn’t replace what happens when we truly share something.
Fine-tuning
Maybe that’s why the car has become a kind of rehearsal room.
Not because everything sounds perfect.
But because something important is practised there:
listening,
waiting,
respecting turns,
fine-tuning together.
Almost without noticing.
And sometimes —just sometimes—
the song fits.
And the drive feels short.
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Albert López
SEO, Content Marketing & Web Analytics Advisor
Back in 1998 I came across the Internet while studying computer engineering, and by 2000 its effect had me working on it. I have been a designer, frontend developer, programmer, usability specialist, SEO, entrepreneur, manager, mentor, consultant… In short, I have surely participated in 99% of everything that an internet business encompasses, and always with passion, enthusiasm and TEAM!
Throughout my career I have been lucky enough to be able to surround myself with people better than me and, thanks to an incessant curiosity and eternal thirst for learning, I have always been moved by the new, the unexplored, optimization and measurement, and especially the user experience and the positioning of content to convert.
So far, I have worked at Solostocks (Grupo Intercom), Softonic, Uvinum (a brand I was the proud creator and co-founder of), Drinks&Co Marketplace, and I have collaborated with maaaany startups. Nowadays I am involved in CryptoAdvisor.club and I am diving into the new crypto world (cryptocurrencies, cryptoassets, NFTs, Web3, metaverse, DeFi, etc).
Today, my professional journey continues to evolve. In addition to my involvement with CryptoAdvisor.club, I have joined as a partner and SEO Manager at Mindset Digital, a boutique digital growth agency in Barcelona. Alongside Hugo Palomar and Jan Almuni, we are expanding the horizons of marketing and digital presence. And as if that weren’t enough, I am also immersed in several ‘side projects’ that promise to be exciting. Among them are VinomadaWine, Logoteo, Escaperoos, and LeGoodAnfitrión, a mobile app that we are developing with great enthusiasm. I am always on the move, constantly seeking new opportunities and challenges that allow me to continue growing and learning in this dynamic digital world. If you’re looking for innovation, creativity, and experience, you’ve found me!
Find me if you are looking for something.