Writing with AI without letting it write for me
This blog is written with the help of artificial intelligence. I say so, and I also explain what I try never to hand over to it: the idea, the structure, the tone, what I’ve lived …
•
5 min read
Learning to lose without falling apart
I’ve lost as a player, as a coach, as a parent in the stands and as a professional. Each role has taught me something different about defeat. Above all, that losing well doesn’t …
•
8 min read
How I form my own judgement (and try not to confuse it with having an opinion)
Having an opinion is easy. Developing sound judgement takes considerably more work. This is my imperfect, provisional way of trying to tell one from the other.
•
7 min read
Housing, ethics, and the uncomfortable moment when our principles cost us money
Standing by our principles is easy when they cost us nothing. Housing raises a much more uncomfortable question: do we think the same way when we are landlords as when our own …
•
8 min read
I have a master's degree in buying tools to save time... but the best tool is still you
Between open tabs, prompts, automations and small optimisation habits, I keep learning the same thing: the most important tool is not the tool.
•
6 min read
At home, support comes first
The most important project of my life has no logo, no office and no clients. It has two bedrooms at the end of the hallway.
•
6 min read
SEO for LLMs without hype: what changes and what doesn’t
A clear analysis of what truly changes with SEO for LLMs and which fundamentals remain untouched.
•
1 min read
2026: when AI stopped being a promise and started changing work
Professional and personal recap of how AI, LLM SEO, and new models are reshaping industry, content and work.
•
2 min read
Changing seasons means changing rhythm
We are not linear. We are seasonal. Changing seasons means adjusting rhythm.
•
1 min read
Preparing the soil (even when nothing is growing yet)
Spring doesn’t begin when something sprouts, but when you prepare the soil.
•
1 min read