Having an opinion is easy. Developing sound judgement takes considerably more work. This is my imperfect, provisional way of trying to tell one from the other.
Standing by our principles is easy when they cost us nothing. Housing raises a much more uncomfortable question: do we think the same way when we are landlords as when our own …
Between open tabs, prompts, automations and small optimization habits, I keep learning the same thing: the most important tool is not the tool.
The most important project of my life has no logo, no office and no clients. It has two bedrooms at the end of the hallway.
A clear analysis of what truly changes with SEO for LLMs and which fundamentals remain untouched.
Professional and personal recap of how AI, LLM SEO, and new models are reshaping industry, content and work.
We are not linear. We are seasonal. Changing seasons means adjusting rhythm.
Spring doesn’t begin when something sprouts, but when you prepare the soil.
The equinox lasts seconds. Balance is not permanent — it is transition.
Not everything has to be done well. Sometimes dancing badly is exactly what you need.