I Have a Master's Degree in Buying Tools to Save Time... But the Best Tool Is Still You
Between open tabs, prompts, automations and small optimization habits, I keep learning the same thing: the most important tool is not the tool.
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6 min read
SEO for LLMs Without Hype: What Changes and What Doesn’t
A clear analysis of what truly changes with SEO for LLMs and which fundamentals remain untouched.
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1 min read
2026: When AI Stopped Being a Promise and Started Changing Work
Professional and personal recap of how AI, LLM SEO, and new models are reshaping industry, content and work.
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2 min read
The importance of explaining well: writing for humans, not for algorithms
Explaining well is not a talent, it’s a craft. And in an algorithmic world, it remains a deeply human advantage.
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2 min read
My system for learning a technology without burning out
Learning technology shouldn’t feel like an endless race. This is the system I use to learn without anxiety, without noise, and without ending up hating what I enjoy.
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2 min read
The mistake of outsourcing your judgment to AI (and how to avoid it)
AI helps, accelerates and amplifies… but it does not decide for you. Here’s the system I use to avoid outsourcing my judgment to tools that are brilliant at predicting words, not …
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3 min read
Language models aren’t magic: they’re statistics with an appetite
Language models look magical, but they work like obsessive bakers: they mix patterns, repeat recipes and predict what comes next. Understanding this changes everything.
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2 min read
The information diet in 2026 (and why I’m simplifying it)
In a world where information is infinite, the real challenge is no longer access, but deciding what to ignore.
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1 min read
Thinking in systems, not tactics: SEO and decision-making in complex environments
When the environment becomes complex, tactics stop being enough. Thinking in systems becomes a way to make better decisions.
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2 min read
Authority can’t be improvised: how real relevance is built in the age of AI
In an environment shaped by language models and generated answers, authority can’t be forced: it’s built over time, through coherence and judgement.
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2 min read