Writing with AI without letting it write for me
This blog is written with the help of artificial intelligence. I say so, and I also explain what I try never to hand over to it: the idea, the structure, the tone, what I’ve lived …
•
5 min read
Albert L.G. – SEO, Content Marketing & AI Expert
🔎 Nothing is found if nothing is sought.
I am Albert López Gálvez and you are not.
Latest articles
My latest writing
Learning to lose without falling apart
I’ve lost as a player, as a coach, as a parent in the stands and as a professional. Each role has taught me something different about defeat. Above all, that losing well doesn’t …
•
8 min read
How I form my own judgement (and try not to confuse it with having an opinion)
Having an opinion is easy. Developing sound judgement takes considerably more work. This is my imperfect, provisional way of trying to tell one from the other.
•
7 min read
Housing, ethics, and the uncomfortable moment when our principles cost us money
Standing by our principles is easy when they cost us nothing. Housing raises a much more uncomfortable question: do we think the same way when we are landlords as when our own …
•
8 min read
I have a master's degree in buying tools to save time... but the best tool is still you
Between open tabs, prompts, automations and small optimisation habits, I keep learning the same thing: the most important tool is not the tool.
•
6 min read
At home, support comes first
The most important project of my life has no logo, no office and no clients. It has two bedrooms at the end of the hallway.
•
6 min read
About me
Around 1998 I stumbled upon the Internet while studying computer engineering, and by 2000 it had already pulled me into the industry. I’ve been a designer, developer, UX specialist, SEO, entrepreneur, executive, mentor, consultant… In short, I’ve probably taken part in 99% of what makes an online business work — always with passion, enthusiasm, and TEAM spirit.
Throughout my career I’ve been lucky to surround myself with people smarter than me. Thanks to endless curiosity and a constant hunger to learn, I’ve always been driven by what’s new, unexplored, optimisable and measurable — especially user experience and content positioning with conversion in mind.
I’ve worked at Solostocks (Grupo Intercom), Softonic, Uvinum (which I proudly created and co-founded), Drinks&Co Marketplace, and I’ve collaborated with many startups. More recently I was involved in CryptoAdvisor.club and dove deep into the crypto world (cryptocurrencies, crypto assets, NFTs, Web3, metaverse, DeFi, etc.).
Today my professional journey keeps evolving. Since 2022 I’ve combined my experience with the rise of AI, joining Mindset Digital as partner and SEO Manager — a boutique digital growth agency in Barcelona. Together with Hugo Palomar and the team (Iván González, Jordi Gost…), we’re expanding the horizons of marketing and digital presence through SEO for LLMs. On top of that, I’m also immersed in several side projects that I’m truly excited about: VinomadaWine (with Juan Manuel Gonzalvo), Logoteo, TheHowlerMonkeys.club and LeGoodAnfitrión, a mobile app we’re building with huge enthusiasm.
Always moving, always exploring new opportunities and challenges to keep growing and learning in this dynamic digital world. If you’re looking for innovation, creativity and experience, here I am!
Find me if you are looking for something.
Education
Enginyeria Informàtica
Universitat Autònoma de Barcelona (UAB)
Interests
Search Engine Optimisation (SEO)
Web Analytics
Content Management
Online Marketplaces
Social Media
Artificial Intelligence
Automations
Cryptocoins (Blockchain)
Virtual Reality
Work experience
My career (or part of it)
CMO & SEO Manager
Mindset DigitalSince 2022, drawing on my experience in SEO, content marketing and generative AI, I have been a partner, CMO and SEO Manager at Mindset Digital, the boutique digital growth agency in Barcelona. Together with Hugo Palomar and Jan Almuni, we are broadening the horizons of marketing and digital presence through our specialities: digital strategy, marketing automation and SEO.Crypto Education Strategy
CryptoAdvisor.clubI have worked with Albert Lombarte and Albert García several times, co-founding successful projects such as Obolog, Splitweet and Uvinum. Once again we share common interests, and I can complement our knowledge and strengths as a team. My main goal in the project is to implement the content and training plan that complements the current offering and leads to the project’s vision: helping people get started with, explore and make the most of cryptocurrency investing, learning hands-on with our virtual assistant.Head of Content & SEO
Drinks&Co MarketplaceAfter selling Uvinum to Pernod Ricard, a new and exciting challenge begins! Leading the Content and SEO area at Drinks&Co (the new brand) and managing the team. We are going to revolutionise the wine and spirits industry worldwide with our marketplace!CCO (Chief Content officer) & co-founder
Uvinum (Verticomm Network, SL)For almost 10 years I helped create and manage everything related to content and SEO at Uvinum, the international wine and spirits marketplace acquired by Pernod Ricard in 2018. It has been an incredible entrepreneurial adventure: designing and building the platform, building the team, teaching the wine and spirits industry to value online sales through a marketplace, translating the content into 11 languages (for 15 countries), creating a brand from scratch and ranking it in the search engines of each market… A great adventure that, with luck, will never end!
See full career history (+3)
Co-founder & SMO/SEO
SplitweetI co-founded Splitweet.com, a multi-language, multi-account brand monitoring tool for Twitter, with Albert García and Albert Lombarte (former colleagues at Softonic). We sold the tool to Hootsuite four years later. It was a fun side project that we started one night at home (not a garage, but close enough).SEO Manager
SoftonicThree years as an SEO specialist at Softonic.com, where I managed my first SEO team and brought search engine optimisation into an international team across all its areas (marketing, development, content…). It gave me the chance to bring self-responsibility and a results-driven focus to my work. Big wins there: organic traffic up 6x in Spain and at least 15x on the international sites.Webmaster & SEO
SoloStocks (Comercio Digital, SA)Six years at Solostocks.com (Grupo Intercom), an online B2B classifieds marketplace, let me learn and grow my knowledge in web development, user experience (UX), content management and search engine optimisation (SEO). I see this period as a school of professional growth, the main seed of my career.
Skills
How I define myself (or how others define me)
Tenacious
101%
Detail oriented
99,99%
Convivial attitude
98%
Team engagement
99%
Apprenticeship
10%
Eco friendly
80%
Gourmand
100%
Music
78%
Photography
42,8%
Let's talk
If you’d like to discuss an SEO, content or AI project, get in touch.