Albert L.G. in the net…

🔎 Nothing is found if something is not sought. I am Albert López Gálvez and you are not.

Albert López

SEO, Content Marketing & Web Analytics Advisor

MindsetDigital.io

About me

Back in 1998 I came across the Internet while studying computer engineering, and by 2000 its effect had me working on it. I have been a designer, frontend developer, programmer, usability specialist, SEO, entrepreneur, manager, mentor, consultant… In short, I have surely participated in 99% of everything that an internet business encompasses, and always with passion, enthusiasm and TEAM!

Throughout my career I have been lucky enough to be able to surround myself with people better than me and, thanks to an incessant curiosity and eternal thirst for learning, I have always been moved by the new, the unexplored, optimization and measurement, and especially the user experience and the positioning of content to convert.

So far, I have worked at Solostocks (Grupo Intercom), Softonic, Uvinum (a brand I was the proud creator and co-founder of), Drinks&Co Marketplace, and I have collaborated with maaaany startups. Nowadays I am involved in CryptoAdvisor.club and I am diving into the new crypto world (cryptocurrencies, cryptoassets, NFTs, Web3, metaverse, DeFi, etc).

Today, my professional journey continues to evolve. In addition to my involvement with CryptoAdvisor.club, I have joined as a partner and SEO Manager at Mindset Digital, a boutique digital growth agency in Barcelona. Alongside Hugo Palomar and Jan Almuni, we are expanding the horizons of marketing and digital presence. And as if that weren’t enough, I am also immersed in several ‘side projects’ that promise to be exciting. Among them are VinomadaWine, Logoteo, Escaperoos, and LeGoodAnfitrión, a mobile app that we are developing with great enthusiasm. I am always on the move, constantly seeking new opportunities and challenges that allow me to continue growing and learning in this dynamic digital world. If you’re looking for innovation, creativity, and experience, you’ve found me!

Find me if you are looking for something.

Interests

Search Engines Optimization (SEO)
Web Analytics
Content Management
Online Marketplaces
Social Media
Artificial Intelligence
Automations
Cryptocoins (Blockchain)
Virtual Reality

Education

Informatics Engineering, 2002
Universitat Autònoma de Barcelona (UAB)

Experience

My career (or part of it)

CMO & SEO Manager

Mindset Digital

Sep 2022 – Present Barcelona

Since 2022 and taking advantage of my experience in SEO, content marketing and the use of generative artificial intelligence, I have joined as partner, CMO and SEO Manager of Mindset Digital, the boutique digital growth agency in Barcelona. Together with Hugo Palomar and Jan Almuni, we are expanding the horizons of marketing and digital presence through our specialties: digital strategy, marketing automation and SEO.

Crypto Education Strategy

CryptoAdvisor.club

Oct 2021 – Present Barcelona

I’ve worked with Albert Lombarte and Albert García several times, co-founding successful projects like Obolog, Splitweet, or Uvinum. Again, we share common interests, and I can complement our knowledge and strengths as a team. The main purpose of getting involved in the project is to implement the content and education plan that will complement the current proposal, and that leads us to the vision of the project: to help people to enter, explore and take advantage of the world of investment in cryptocurrencies, and learn in a practical way from the hand of our virtual assistant.

Head of Content & SEO

Drinks&Co Marketplace

Aug 2018 – Jun 2021 Barcelona & Madrid

After selling Uvinum to Pernod Ricard, a new & exciting challenge is starting! I’m leading the Content & SEO at Drinks&Co (new brand) and managing the team. Let’s disrupt worldwide the wine & spirits sector thanks to our marketplace!

CCO (Chief Content officer) & co-founder

Uvinum (Verticomm Network, SL)

Sep 2009 – Aug 2018 Barcelona

During almost 10 years, I contributed to create and manage all the Content&SEO related stuff of Uvinum, the international marketplace of wine & spirits acquired by Pernod Ricard in 2018. It has been an awesome entrepreneurial adventure: thinking and developing the platform, building the team, teaching to the ‘wine & spirits’ sector to appreciate e-commerce selling through a marketplace, translating the contents to 11 languages (for 15 countries), creating a brand from scratch, and positioning it in search engines for each market… A really big adventure that hopefully has no end!

Co-founder & SMO/SEO

Splitweet

Sep 2008 – Nov 2012 Badalona (Barcelona)

I co-founded Splitweet.com, a multi-language and multi-account brand monitoring tool for twitter, with Albert Garcia & Albert Lombarte (ex-colleagues from Softonic). We sold this tool to Hootsuite 4 years after. It was a fun adventure of a side project that we started in one night at home (it was not a garage, but like if it was).

SEO Manager

Softonic

Nov 2006 – Feb 2010 Cerdanyola del Vallès & Barcelona

3 years as a SEO specialist in Softonic.com, where I can manage my first SEO team and integrate the concepts of search engine optimization in an international team, in all of its working areas (marketing, development, content…). It brought me the opportunity to give auto responsibility and results-oriented focus to my work. Big achievements there: organic traffic x6 in Spain, and x15 with International sites the minimum.

Webmaster & SEO

SoloStocks (Comercio Digital, SA)

Dec 2000 – Nov 2006 Sant Cugat del Vallés (Barcelona)

6 years in Solostocks.com (Grupo Intercom), an online B2B of classifieds offers, allowed me to learn and develop my know-how in areas like web programming, user experience (UX), content management and search engine optimization (SEO). I consider this period as a school of growing professionally, the main seed of my career.

Skills

How I define myself (or others define me)

Tenacious

101%

Detail oriented

99,99%

Convivial attitude

98%

Team engagement

99%

Apprenticeship

10%

Eco friendly

80%

Gourmand

100%

Music

78%

Photography

42,8%

Latest articles

My latest blog posts (as you can see, I write little often)

20 March 2011 4 min read

Tricefalia. Reflexiones de una esponja

Ya lo dice la canción: “3 is a magic number. Yes it is, is a magic number”. Y digo “dice”, en presente, porque las canciones nos hablan ahora (en el momento en que las escuchas), las buenas canciones no pasan de moda, perduran, evolucionan con nuevas versiones, se adaptan.

2 October 2009 2 min read

Del software al vino

Llevo los últimos 3 años de mi vida profesional dedicados a posicionar programas en los principales buscadores, como SEO Manager de Softonic, el portal internacional de descargas de software. Se trata de la mejor empresa en la que trabajar en España según sus empleados (entre los que me cuento).

9 June 2009 1 min read

Softonic: Caso de estudio SEO (SMX Madrid 2009)

Softonic: Caso de estudio SEO (SMX Madrid 2009) Softonic: Caso de estudio SEO (SMX Madrid 2009) from Albert López

29 November 2008 2 min read

Splitweet, el gestor multicuenta y de la reputación de marca en Twitter

El pasado lunes 3 compañeros y amigos (@obokaman, @alombarte y @albertlg) lanzamos Splitweet.com, un proyecto que partía como una necesidad personal de poder gestionar mútiples cuentas en Twitter y monitorizar las menciones de ciertas palabras clave, nombres o marcas en el servicio gratuito de microblogging.

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