Writing with AI without letting it write for me
This blog is written with the help of artificial intelligence. I say so, and I also explain what I try never to hand over to it: the idea, the structure, the tone, what I’ve lived …
•
5 min read
SEO for LLMs without hype: what changes and what doesn’t
A clear analysis of what truly changes with SEO for LLMs and which fundamentals remain untouched.
•
1 min read
2026: when AI stopped being a promise and started changing work
Professional and personal recap of how AI, LLM SEO, and new models are reshaping industry, content and work.
•
2 min read
The mistake of outsourcing your judgement to AI (and how to avoid it)
AI helps, accelerates and amplifies… but it does not decide for you. Here’s the system I use to avoid outsourcing my judgement to tools that are brilliant at predicting words, not …
•
3 min read
Language models aren’t magic: they’re statistics with an appetite
Language models look magical, but they work like obsessive bakers: they mix patterns, repeat recipes and predict what comes next. Understanding this changes everything.
•
2 min read
Thinking in systems, not tactics: SEO and decision-making in complex environments
When the environment becomes complex, tactics stop being enough. Thinking in systems becomes a way to make better decisions.
•
2 min read
Authority can’t be improvised: how real relevance is built in the age of AI
In an environment shaped by language models and generated answers, authority can’t be forced: it’s built over time, through coherence and judgement.
•
2 min read
Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era
When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.
•
3 min read
Where we are: SEO, LLMs, and learning again
Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.
•
3 min read