From Software to Wine
For the past 3 years of my professional life, I’ve been dedicated to positioning software in top search engines, as SEO Manager at Softonic, the international software download portal. It’s considered the best company to work for in Spain, according to its own employees (myself included). And the fact that it earned that distinction in 2009 is no coincidence, no. Experiences like the one I’m about to share prove it.
As I was saying, this week I stopped being Softonic’s SEO Manager. I’m swapping it for 2 of my passions (2 is better than 1): entrepreneurship and wine. Yes, I’m changing niches: now I’ll be positioning wines in search engines (meaning Google, Bing, Yahoo, and who knows—maybe Baidu or Yandex down the line). It’s in these tough decision-making moments that a company like Softonic, and especially the people who lead it, show their true colors: they not only encourage me to embark on this new venture and wish me luck, but they also let me keep working as an SEO for Softonic, drastically reducing my working hours. That’s how I’ve managed to maintain my 3 professional passions: entrepreneurship, Uvinum (the new wine-related project I’m joining), and Softonic (a model to follow).
Speaking of the number 3, Uvinum was born precisely from the union of 3 individuals, a team (and quite an amazing one, not because of me) with multidisciplinary professional backgrounds, complementary skill sets, and a lot in common. The most important factor is our shared enthusiasm for starting a business on the Internet related to wine, which we all love. Who are we? Well, Nico Bour (ex-New Media Manager at eDreams) proposed the idea on Facebook (yes, Uvinum was born through social networks) and is Uvinum’s CEO, Albert Garcia (ex-Director of Softonic Labs) is our CTO, and as you already know, I’m Albert López (ex-SEO Manager at Softonic), Uvinum’s CCO (and SEO, of course).
Care to share your passion for wine with us? Join Uvinum ;)
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Albert López
SEO, Content Marketing & Web Analytics Advisor
Back in 1998 I came across the Internet while studying computer engineering, and by 2000 its effect had me working on it. I have been a designer, frontend developer, programmer, usability specialist, SEO, entrepreneur, manager, mentor, consultant… In short, I have surely participated in 99% of everything that an internet business encompasses, and always with passion, enthusiasm and TEAM!
Throughout my career I have been lucky enough to be able to surround myself with people better than me and, thanks to an incessant curiosity and eternal thirst for learning, I have always been moved by the new, the unexplored, optimization and measurement, and especially the user experience and the positioning of content to convert.
So far, I have worked at Solostocks (Grupo Intercom), Softonic, Uvinum (a brand I was the proud creator and co-founder of), Drinks&Co Marketplace, and I have collaborated with maaaany startups. Nowadays I am involved in CryptoAdvisor.club and I am diving into the new crypto world (cryptocurrencies, cryptoassets, NFTs, Web3, metaverse, DeFi, etc).
Today, my professional journey continues to evolve. In addition to my involvement with CryptoAdvisor.club, I have joined as a partner and SEO Manager at Mindset Digital, a boutique digital growth agency in Barcelona. Alongside Hugo Palomar and Jan Almuni, we are expanding the horizons of marketing and digital presence. And as if that weren’t enough, I am also immersed in several ‘side projects’ that promise to be exciting. Among them are VinomadaWine, Logoteo, Escaperoos, and LeGoodAnfitrión, a mobile app that we are developing with great enthusiasm. I am always on the move, constantly seeking new opportunities and challenges that allow me to continue growing and learning in this dynamic digital world. If you’re looking for innovation, creativity, and experience, you’ve found me!
Find me if you are looking for something.