How to Avoid Giving Advice No One Asked For (Including My Daughters)
The line between supporting and overwhelming someone is thin. This is the system I try to use to speak less, listen better, and give space—starting at home.
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3 min read
The End of a 10-Million-Year Affair: How Our Relationship with Alcohol Is Changing
An evolutionary, cultural and technological look at why humans have always drunk—and why we may now be drinking less.
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3 min read
The information diet in 2026 (and why I’m simplifying it)
In a world where information is infinite, the real challenge is no longer access, but deciding what to ignore.
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1 min read
The car ride after the game
Sometimes, the most important moment doesn’t happen during the game, but right after. On the drive home.
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1 min read
Thinking in systems, not tactics: SEO and decision-making in complex environments
When the environment becomes complex, tactics stop being enough. Thinking in systems becomes a way to make better decisions.
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2 min read
Authority can’t be improvised: how real relevance is built in the age of AI
In an environment shaped by language models and generated answers, authority can’t be forced: it’s built over time, through coherence and judgement.
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2 min read
The car as a rehearsal room
Between drives, shared playlists and half-sung songs, the car has become a genuine space for family learning.
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1 min read
Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era
When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.
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3 min read
Dad: AP-AP (Add or Step Aside)
The sidelines also train: how to support, contribute, and not get in the way in youth basketball.
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2 min read
Where We Are: SEO, LLMs, and Learning Again
Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.
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3 min read