The car as a rehearsal room
Between drives, shared playlists and half-sung songs, the car has become a genuine space for family learning.
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1 min read
Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era
When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.
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3 min read
Dad: AP-AP (Add or Step Aside)
The sidelines also train: how to support, contribute, and not get in the way in youth basketball.
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2 min read
Where We Are: SEO, LLMs, and Learning Again
Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.
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3 min read
Chasing Balance (Even If It’s Impossible)
Reflections written at 47, in a world that keeps changing.
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2 min read
My Resume, Depending on Who Reads It
There isn’t a single resume. There are as many as there are perspectives. Today I’m not summarizing my career — I’m deconstructing it.
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7 min read
Between Hoops and Flashes: A Journey into the Heart of Basketball in Badalona
Discover how the passion for basketball spans generations in Badalona, the ‘bressol’ of Catalan hoops. I share my experience as a player, coach, and father of two rising players in …
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4 min read
Tricefalia. Reflections of a Sponge
A personal reflection on how to absorb learning, release what weighs you down, and live with more lightness. An intimate look at the balance between life, work, and personal …
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3 min read
From Software to Wine
For the past 3 years of my professional life, I’ve been dedicated to positioning software in top search engines, as SEO Manager at Softonic, the international software download …
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1 min read
Softonic: SEO Case Study (SMX Madrid 2009)
Softonic: SEO Case Study (SMX Madrid 2009) Softonic: SEO Case Study (SMX Madrid 2009) by Albert López Presentation from SMX Madrid 2009 focusing on Softonic's SEO approach. It …
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1 min read