Recent posts

Latest posts from my blog (as you can tell, I don’t write much)

Dad: AP-AP (Add or Step Aside) featured image

Dad: AP-AP (Add or Step Aside)

The sidelines also train: how to support, contribute, and not get in the way in youth basketball.

Where We Are: SEO, LLMs, and Learning Again featured image

Where We Are: SEO, LLMs, and Learning Again

Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.

Chasing Balance (Even If It’s Impossible) featured image

Chasing Balance (Even If It’s Impossible)

Reflections written at 47, in a world that keeps changing.

My Resume, Depending on Who Reads It featured image

My Resume, Depending on Who Reads It

There isn’t a single resume. There are as many as there are perspectives. Today I’m not summarizing my career — I’m deconstructing it.

Between Hoops and Flashes: A Journey into the Heart of Basketball in Badalona

Discover how the passion for basketball spans generations in Badalona, the ‘bressol’ of Catalan hoops. I share my experience as a player, coach, and father of two rising players in …

Tricefalia. Reflections of a Sponge

A personal reflection on how to absorb learning, release what weighs you down, and live with more lightness. An intimate look at the balance between life, work, and personal …

From Software to Wine

For the past 3 years of my professional life, I’ve been dedicated to positioning software in top search engines, as SEO Manager at Softonic, the international software download …

Softonic: SEO Case Study (SMX Madrid 2009)

Softonic: SEO Case Study (SMX Madrid 2009) Softonic: SEO Case Study (SMX Madrid 2009)  by  Albert López Presentation from SMX Madrid 2009 focusing on Softonic's SEO approach. It …

Splitweet: The Multi-Account Manager and Brand Reputation Tool on Twitter

Last Monday, three colleagues and friends (@obokaman, @alombarte, and @albertlg) launched Splitweet.com, a project that came from our personal need to manage multiple accounts on …

How to make a screencast... according to Softonic

The incredible story of Screencast production: