Clarity as a Competitive Advantage
In a noisy world, clarity isn’t aesthetic. It’s strategy.
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1 min read
Not Everything Deserves a Response (Not in Life, Not on Google)
Answering everything isn’t strategy. In life and in SEO, choosing what not to answer is also judgment.
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1 min read
The importance of explaining well: writing for humans, not for algorithms
Explaining well is not a talent, it’s a craft. And in an algorithmic world, it remains a deeply human advantage.
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2 min read
Language models aren’t magic: they’re statistics with an appetite
Language models look magical, but they work like obsessive bakers: they mix patterns, repeat recipes and predict what comes next. Understanding this changes everything.
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2 min read
Thinking in systems, not tactics: SEO and decision-making in complex environments
When the environment becomes complex, tactics stop being enough. Thinking in systems becomes a way to make better decisions.
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2 min read
Authority can’t be improvised: how real relevance is built in the age of AI
In an environment shaped by language models and generated answers, authority can’t be forced: it’s built over time, through coherence and judgement.
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2 min read
Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era
When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.
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3 min read
Where We Are: SEO, LLMs, and Learning Again
Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.
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3 min read
From Software to Wine
For the past 3 years of my professional life, I’ve been dedicated to positioning software in top search engines, as SEO Manager at Softonic, the international software download …
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1 min read
Softonic: SEO Case Study (SMX Madrid 2009)
Softonic: SEO Case Study (SMX Madrid 2009) Softonic: SEO Case Study (SMX Madrid 2009) by Albert López Presentation from SMX Madrid 2009 focusing on Softonic's SEO approach. It …
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1 min read