SEO for LLMs Without Hype: What Changes and What Doesn’t
A clear analysis of what truly changes with SEO for LLMs and which fundamentals remain untouched.
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1 min read
2026: When AI Stopped Being a Promise and Started Changing Work
Professional and personal recap of how AI, LLM SEO, and new models are reshaping industry, content and work.
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2 min read
The mistake of outsourcing your judgment to AI (and how to avoid it)
AI helps, accelerates and amplifies… but it does not decide for you. Here’s the system I use to avoid outsourcing my judgment to tools that are brilliant at predicting words, not …
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3 min read
Language models aren’t magic: they’re statistics with an appetite
Language models look magical, but they work like obsessive bakers: they mix patterns, repeat recipes and predict what comes next. Understanding this changes everything.
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2 min read
Thinking in systems, not tactics: SEO and decision-making in complex environments
When the environment becomes complex, tactics stop being enough. Thinking in systems becomes a way to make better decisions.
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2 min read
Authority can’t be improvised: how real relevance is built in the age of AI
In an environment shaped by language models and generated answers, authority can’t be forced: it’s built over time, through coherence and judgement.
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2 min read
Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era
When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.
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3 min read
Where We Are: SEO, LLMs, and Learning Again
Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.
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3 min read