judgement

Competing without comparing: what I try to pass on to my daughters

A reflection on pursuing excellence without anxiety, learning from others without constantly measuring ourselves against them.

My system for learning a technology without burning out

Learning technology shouldn’t feel like an endless race. This is the system I use to learn without anxiety, without noise, and without ending up hating what I enjoy.

The information diet in 2026 (and why I’m simplifying it)

In a world where information is infinite, the real challenge is no longer access, but deciding what to ignore.

The car ride after the game

Sometimes, the most important moment doesn’t happen during the game, but right after. On the drive home.

Thinking in systems, not tactics: SEO and decision-making in complex environments

When the environment becomes complex, tactics stop being enough. Thinking in systems becomes a way to make better decisions.

Authority can’t be improvised: how real relevance is built in the age of AI

In an environment shaped by language models and generated answers, authority can’t be forced: it’s built over time, through coherence and judgement.

Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era

When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.