Critical-Thinking

How I form my own judgement (and try not to confuse it with having an opinion) featured image

How I form my own judgement (and try not to confuse it with having an opinion)

Having an opinion is easy. Developing sound judgement takes considerably more work. This is my imperfect, provisional way of trying to tell one from the other.

At Home, Support Comes First featured image

At Home, Support Comes First

The most important project of my life has no logo, no office and no clients. It has two bedrooms at the end of the hallway.

Where We Are: SEO, LLMs, and Learning Again featured image

Where We Are: SEO, LLMs, and Learning Again

Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.