Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era
When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.
•
3 min read
Where we are: SEO, LLMs, and learning again
Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.
•
3 min read