Measuring what doesn’t click: real KPIs for SEO in the LLM (AI) era
When answers no longer generate clicks, measuring SEO impact requires a shift in mindset, not just in metrics.
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3 min read
Where We Are: SEO, LLMs, and Learning Again
Three years after ChatGPT’s public release, a professional reflection on SEO, language models, and learning again.
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3 min read