Recent posts

Latest posts from my blog (as you can tell, I don’t write much)

SEO for LLMs Without Hype: What Changes and What Doesn’t featured image

SEO for LLMs Without Hype: What Changes and What Doesn’t

A clear analysis of what truly changes with SEO for LLMs and which fundamentals remain untouched.

2026: When AI Stopped Being a Promise and Started Changing Work featured image

2026: When AI Stopped Being a Promise and Started Changing Work

Professional and personal recap of how AI, LLM SEO, and new models are reshaping industry, content and work.

Changing Seasons Means Changing Rhythm featured image

Changing Seasons Means Changing Rhythm

We are not linear. We are seasonal. Changing seasons means adjusting rhythm.

Preparing the Soil (Even When Nothing Is Growing Yet) featured image

Preparing the Soil (Even When Nothing Is Growing Yet)

Spring doesn’t begin when something sprouts, but when you prepare the soil.

Balance Is Not Stability: What the Equinox Reminds Me featured image

Balance Is Not Stability: What the Equinox Reminds Me

The equinox lasts seconds. Balance is not permanent — it is transition.

Dancing Badly Still Counts featured image

Dancing Badly Still Counts

Not everything has to be done well. Sometimes dancing badly is exactly what you need.

What My Daughters Teach Me About Patience featured image

What My Daughters Teach Me About Patience

Adolescence can’t be managed — it has to be lived through. And along the way, patience stops being theory.

Clarity as a Competitive Advantage featured image

Clarity as a Competitive Advantage

In a noisy world, clarity isn’t aesthetic. It’s strategy.

The Art of Starting Badly featured image

The Art of Starting Badly

First versions are rarely brilliant. Starting badly isn’t a flaw in the process — it is the process.

Not Everything Deserves a Response (Not in Life, Not on Google) featured image

Not Everything Deserves a Response (Not in Life, Not on Google)

Answering everything isn’t strategy. In life and in SEO, choosing what not to answer is also judgment.