The ‘rules’ of creativity in web design
The ‘rules’ of creativity in web design
July 31, 2004
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1 min read
I came across (via meyerweb.com)
an interesting study
carried out by François Briatte.
In it, he analyses 10 websites (perhaps too small a sample and with
fairly similar topics: web design weblogs) using a comparative survey
based on 25 different criteria.
The conclusion (or rather, the subtitle): “75% of web design is governed by rules; the rest is merely colours and images”.

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SEO, Content Marketing & LLMs (AI) Advisor
Since 1998 I’ve lived at the intersection of technology, content and search. I’ve worked as a designer, developer, SEO and entrepreneur in projects like Solostocks, Softonic, Uvinum and Drinks&Co. Today I’m partner and SEO Manager at Mindset Digital, driving SEO for LLMs and exploring new projects. Always learning, always optimising.
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