Diseño
Una filosofía que comparto:
“Design constructs a visual language for the purpose of communication. It organizes and gives form to a message in a way that adds value and meaning. It functions to organize, clarify, persuade, and add drama to an otherwise overlooked idea.
Design plays a primary role in the interpretation of a message. It creates the crucial persistent impression.
It encourages examination and generates interest. Accessible,
understandable information and beauty of form can engage observers and
arrest their attention.
A confusing, poorly designed message
will miss its target almost every time. In a world where information
flows abundantly, our minds have developed filters to sift through the
overflow of useless data. While design must appeal to the aesthetic, it
must not stand in the way of delivery, cause complications, or
introduce stumbling blocks. Rather, the presence of design should simplify and facilitate our everyday life, enable us to accomplish our tasks more effectively, and remind us to enjoy them along the way.”
Douglas Bowman, stopdesign.com
Creo (también) que la presencia del diseño debería simplificar y facilitar nuestra vida diaria.
“Cualquiera puede convertir lo simple en complicado.
La creatividad es convertir lo complicado en simple.”
Charles Mingus
Definición que da la Real Academia Española...
Diseño
(Del it. disegno)
1. m. Traza o delineación de un edificio o de una figura.
2. m. Proyecto, plan. Diseño urbanístico.
3. m. Concepción original de un objeto u obra destinados a la producción en serie. Diseño gráfico, de modas, industrial.
4. m. Forma de cada uno de estos objetos. El diseño de esta silla es de inspiración modernista.
5. m. Descripción o bosquejo verbal de algo.
6. m. Disposición de manchas, colores o dibujos que caracterizan exteriormente a diversos animales y plantas.
S/C.
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Albert López
SEO, Content Marketing & Web Analytics Advisor
Back in 1998 I came across the Internet while studying computer engineering, and by 2000 its effect had me working on it. I have been a designer, frontend developer, programmer, usability specialist, SEO, entrepreneur, manager, mentor, consultant… In short, I have surely participated in 99% of everything that an internet business encompasses, and always with passion, enthusiasm and TEAM!
Throughout my career I have been lucky enough to be able to surround myself with people better than me and, thanks to an incessant curiosity and eternal thirst for learning, I have always been moved by the new, the unexplored, optimization and measurement, and especially the user experience and the positioning of content to convert.
So far, I have worked at Solostocks (Grupo Intercom), Softonic, Uvinum (a brand I was the proud creator and co-founder of), Drinks&Co Marketplace, and I have collaborated with maaaany startups. Nowadays I am involved in CryptoAdvisor.club and I am diving into the new crypto world (cryptocurrencies, cryptoassets, NFTs, Web3, metaverse, DeFi, etc).
Today, my professional journey continues to evolve. In addition to my involvement with CryptoAdvisor.club, I have joined as a partner and SEO Manager at Mindset Digital, a boutique digital growth agency in Barcelona. Alongside Hugo Palomar and Jan Almuni, we are expanding the horizons of marketing and digital presence. And as if that weren’t enough, I am also immersed in several ‘side projects’ that promise to be exciting. Among them are VinomadaWine, Logoteo, Escaperoos, and LeGoodAnfitrión, a mobile app that we are developing with great enthusiasm. I am always on the move, constantly seeking new opportunities and challenges that allow me to continue growing and learning in this dynamic digital world. If you’re looking for innovation, creativity, and experience, you’ve found me!
Find me if you are looking for something.